*Gobbledy: The buzzwords and jargon companies use when they want to avoid explaining what they actually do.
Let's chat about transforming your messaging
Uncover your competitive differentiation and define your ideal buyer profile so we know exactly who we're talking to.
Transform our findings into buzzword-free website copy that actually explains what you do.
Walk away with clear, compelling messaging that resonates with your buyers and makes you stand out.
"If your car doesn't work, you call a mechanic. If your messaging doesn't work, you call Jared."Chief Sales Officer, Acrolinx
"Jared isn't just the master of identifying the gobbledy that is endemic in software marketing – he is also a talented facilitator who can help guide teams to develop better messaging."Chief Marketing Officer, WiTricity
"Jared has truly invested in understanding our specific business and product. We believe the implementation of your approach and input will be a game-changer for us."Director of Operations, Eli Review
I've spent my career in marketing, from ecommerce director at Tommy Hilfiger to marketing roles at software companies like Bluecore, Doodle, and VTEX.
Along the way, I noticed something: most software companies are terrible at explaining what they do. They hide behind buzzwords and jargon instead of just saying it plainly.
So now I help them fix that.
I also write the Gobbledy newsletter every Wednesday, exploring the language of marketing for 3,000+ subscribers.
Ready to transform your messaging? Whether you're interested in a workshop, have questions about the newsletter, or just want to chat about what you're building.